The clean series
So when is it okay to use lorem ipsum? First, lorem ipsum works well for staging. It’s like the props in a furniture store—filler text makes it look like someone is home. The same WordPress template might eventually be home to a fitness blog, a photography website, or the online journal of a cupcake fanatic. Lorem ipsum helps them imagine what the lived-in website might look like.
Second, use lorem ipsum if you think the placeholder text will be too distracting. For specific projects, collaboration between copywriters and designers may be best, however, like Karen McGrane said, draft copy has a way of turning any meeting about layout decisions into a discussion about word choice. So don’t be afraid to use lorem ipsum to keep everyone focused. One word of caution: make sure your client knows that lorem ipsum is filler text. You don’t want them wondering why you filled their website with a foreign language, and you certainly don’t want anyone prematurely publishing it.
Black
Natural
White
Black
Cream
Flo Green
Flo Yellow
Grey
Orange
Red
White
Yellow
Black
Blue
Brown
Cream
Green
Grey
Ivory
Navy
Red
Tan
White
Black
Cerise
Chocolate
Emerald Green
Flo Green
Flo Orange
Flo Pink
Forest Green
Lilac
Mid Grey
Natural
Navy Blue
Pale Blue
Pale Pink
Purple
Red
Royal
Silver Grey
White
Wine
Yellow
Beige
Black
Bottle Green
Brown
Camel
Cerise
Coral
Emerald Green
Green
Grey
Ivory
Lemon
Lilac
Lime
Multicoloured
Mustard
Navy Blue
Orange
Pale Blue
Pink
Purple
Red
Royal Blue
Silver
Sun Yellow
Turquoise
White
Wine
For specific projects, collaboration between copywriters and designers may be best, however, like Karen McGrane said, draft copy has a way of turning any meeting about layout decisions into a discussion about word choice. So don’t be afraid to use lorem ipsum to keep everyone focused. One word of caution: make sure your client knows that lorem ipsum is filler text. You don’t want them wondering why you filled their website with a foreign language, and you certainly don’t want anyone prematurely publishing it. So when is it okay to use lorem ipsum? First, lorem ipsum works well for staging. It’s like the props in a furniture store—filler text makes it look like someone is home. The same WordPress template might eventually be home to a fitness blog, a photography website, or the online journal of a cupcake fanatic. Lorem ipsum helps them imagine what the lived-in website might look like. Second, use lorem ipsum if you think the placeholder text will be too distracting.
